New Day, old echoes

15 Mar

Regular reader Jeff writes:

Literally the first sentence of the first article in issue 01 of The New Day begins “The controversial Bedroom Tax will be under the spotlight…” – the benefit charge/penalty nickname unqualified, unquoted and capitalised. The paper says it has “no political bias” but this style decision would seem to indicate otherwise…

He’s got a point. The New Day, the breezy – and, remarkably for these days, print-only – tabloid launched in Britain this month makes a point, as its editor writes, of impartiality: “Welcome to the New Day. Here you’ll find no political bias. In fact, we’ll give you both sides of the argument and let you make up your own mind.” But, as Jeff points out, that can be a difficult promise to stick to. Not because it doesn’t provide both points of view – the New Day does that diligently, with a for and against opinion piece on either side of a fact-box briefing – but because, as we’ve discussed before, there are attitudes and biases buried deep in your choices of phrase, deep in your style guide, that betray what you really think.

The “bedroom tax”, of course, is only called that by its opponents. If you’re in favour of the partial reclamation of housing benefit from those deemed to have more space in social housing than they need, then it’s the “spare room subsidy”, as government ministers repeatedly attest on television. As a leftie Tribune journalist, I’m very much in favour of calling it the former; but even I’m aware that neither of them are anything like neutral terms. In fact, there is no neutral term for it at the moment: so the New Day has no choice but to pick sides in its headline.

And it doesn’t end there. In a subsequent edition we find this:

IMG_2728

Once again, there’s  meticulously balanced pro- and anti- opinion piece on the same page, but it’s rather a moot point given that the standfirst has already made up its mind. The “snoopers’ charter” – or, as its supporters prefer, the Communications Data Bill – is another of those subjects where the term for the initiative is itself in dispute, and presents a trap for the unwary.

It happens in the smaller type too. Refugees are “refugees”, not “migrants”: again, another ruling that chimes with Ten Minutes Past Deadline’s outlook, but one with which surely not all readers will agree. Also, the phrase “avoided jail” has made an appearance in an early edition; as the Tribune’s production editor notes:

This can sometimes read as if we think they should have been jailed … It would be better to say what punishment was actually given to them rather than take it on ourselves to imply that they should have been given a different one.

It’s not an easy problem to solve. In fact, the New Day might well argue, what are you supposed to call the snoopers’ charter in the furniture – especially in a three-word headline and a 16-word standfirst? You’ve got two or three words to signal to the reader what’s going on. There just isn’t space to give an impartial summing-up of the rhetorical differences. And the commitment to impartiality is genuine: the face-to-face shootouts between commentators signal it clearly. It’s just that even where the spirit is willing, the language can’t always follow.

 

Advertisements

3 Responses to “New Day, old echoes”

  1. Jeff March 15, 2016 at 6:33 pm #

    Thanks for the namecheck! Personally I feel there can be a little more latitude in the headline and possibly the standfirst. Isn’t the job of a headline to attract attention, and sometimes to do this by being provocative? Maybe that’s where quotation marks (if you can squeeze them in!) are appropriate – use the punchy and provocative term but don’t own it.

    • edlatham March 15, 2016 at 6:51 pm #

      Yes, that’s a good tactic. The only thing you have you be careful of is riddling the paper with them, which can make it all seem very uncertain and indecisive

Trackbacks/Pingbacks

  1. Neutral News at Ten | Ten minutes past deadline - January 24, 2017

    […] is more silent than it should be on some of these: there is no help for its journalists on the choice between “bedroom tax” and “spare room subsidy”, for instance, or whether it is fair to call George Osborne’s higher national wage a […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: