Netflix elliptical

12 Jun

A few words. A glimpse into the heart of conflict. But there’s no space here for specifics.

And that’s the trouble when you’re browsing through Netflix. The way the screen is laid out, there’s only the briefest space to grab your attention when you happen across an interesting film/TV series/documentary. In about 20 words, it’s got to try to engage you, so the summaries are strong on emotion: anger, vengeance, honour, fear, justice, family, love. But they do tend to be a bit vague.

You notice this particularly if you read them shorn of their accompanying title and image. Take this one, for example

It’s so non-specific as to be almost featureless. Could it be The Tempest? Yes. The Count of Monte Cristo? Easily. (In fact, it’s Deadpool.) Similarly, this description of tough action thriller Close Range

could serve quite well as a plot summary for The Code of the Woosters.

If you’re a journalist who has to get your headline through an audience team before it can go up on the web, you see immediately what’s missing here: keywords. What the homepage links need is some SEO. And that’s what they get, eventually, on the more detailed summary page you get if you follow the link. So, none the wiser as to what Close Range might be about, but eager to find out, you click to discover a second sentence, only slightly longer, containing everything to put you in the picture:

Ex-soldier/kidnapped niece/crooked sheriff/drug cartel. Got it. And that’s only 24 words (admittedly with two compounds) compared to the first summary’s 19.

Similarly, this

becomes a lot clearer when some detail is added,

not least the key information that it’s a kidnapping/imprisonment drama set in Thailand.

The more you look, the more you start to think that journalism skills are slightly more transferable to other spheres than is often  believed. It wouldn’t be difficult, for a sub trained to spot a news angle and move it to the top of the article, to fix these. I wonder if Netflix would ever employ any editors? Facebook does, sort of, although not for this.

A man with a remote. The glimmer of an idea. This time, anything could happen.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: