So the allegation is that City regulators waved through an allegedly illicit payment for a supposedly profitable oilfield to a man who had been convicted of a money-laundering offence over an unrelated matter. Two huge oil companies allegedly completed the transaction with this man via the offices of a national government. Former MI6 officers are claimed to have been at the heart of the deal and some of the money in question was also used to purchase armoured cars, it is alleged.
Picking the right verb for the headline at times like this is tricky – or at least, finding space for the kind of caution that the Tribune’s lawyer will be happy with. “Accused of”, “said to have”, “reported to be” – they make the story safer in the courts, but dilute its impact on the page. As previously discussed, you could always replace the verb with “in”, for that useful combination of vagueness and implication. Or you could use “amid” for those collections of circumstances whose precise relationship to each other is hard to elucidate.*
But if the verbs are hard, the nouns are easy in stories like this: they jump out. Oil, disgrace, MI6, armour, $800m: there’s too many to choose from. With ingredients this good, you don’t actually need to write a sentence: you can just write a shopping list.
And they’re easy to assemble. Start with one or two of the most colourful bits of the story. Put the core of the news last. If you like, add an EMPHATIC Daily Mail intensifier in uppercase as garnish … and you’ve got yourself a list headline.
This is, of course, the General Petraeus love-affair scandal that shook the US in 2012. By this stage of the investigation, the whole story had become quite complicated, with a second woman and another leading general drawn in to the narrative. This Mail article actually reveals there were two sets of emails, sent independently between more than one pair of protagonists; the second was only discovered by chance after an unrelated police inquiry. That’s a lot to try to explain even in headlines as long as the Daily Mail’s. So the obvious thing to do is to abandon the verbs and go with the nouns.
What’s even more impressive is the second part of that headline: an adverbial clause followed by an object noun phrase, separated by a comma and nothing else. That’s advanced verb-avoidance indeed.
Admittedly, in this case, it’s hard to read any but the most benign missing words into the gap:
As a SECOND general is dragged in, [read] the story of the sex scandal gripping America
As a SECOND general is dragged in, [this is] the story of the sex scandal gripping America
But it goes to show how well you can attract readers’ attention without ever telling them what’s going on.
*Or, indeed, is non-existent.