Spotted on the Daily Mail, both on the UK homepage:
Blackburn Rovers’ Bradley Dack and his reality-star ex-girlfriend are bread and butter for the Mail’s British site, and you might argue that the son of Lance Armstrong is too: but for sure neither Bradley nor (one suspects) anyone else in League One has ever been a “preferred walk-on”*. Of course, that’s because the two men operate in entirely different sports: but last week Mail UK had them both playing “football”.
This blog is generally sanguine about the accidental merging of news agendas as media organisations spread out across the anglosphere. A story’s a story, even if confusions occasionally arise over different dress sizes or the fact that more than one country calls its currency the “dollar”. If articles leak across the content management system into other jurisdictions, as one has here, there’s often no harm: British readers are happy to critique an NBA player’s scatter cushions or admire a Jersey Shore star’s $5,000 dress.
But this word, you suspect, is going to be a sticking point. In the US, American football is just “football” and football is “soccer”. In Britain, “football” is the game sanctioned by the FA, and all other games with the same name are qualified geographically: American football, Australian rules football, even Rugby football. American readers might be disappointed to discover that a story about a troubled “football player” doesn’t involve the NFL, and in Britain there would be open revolt if UK news organisations routinely referred to the national game as “soccer”, even though the term is British in origin.
Imposing one style across all jurisdictions is out of the question here. So what to do? This appears to be another case where the sometimes unsatisfactory approach adopted by the Guardian on its transatlantic ventures – that of “honouring the author’s voice” – is the only one that’s going to work. As its former production editor in the US, Maraithe Thomas, explains:
We might be born of a British news organisation but we were here to report on the US and to carve out our own space as a fully American news outlet. But then were we going to change the English of veteran British journalists, who were reporting over here, into American English? That didn’t feel right. …
What we decided to do, as I did my best to explain to the Atlantic, was to honor the individual reporter’s voice. British English would of course be maintained throughout the Guardian newspaper, but online we would follow the reporter’s lead.
This approach does, of course, create many problems of its own, not least the one of leaving readers to work out which “football” a news organisation is talking about in any individual story. But not every Americanism or Britishism travels smoothly across the Atlantic: sometimes there’s serious cultural resistance. And when there is, whichever sport you’re talking about, it’s unwise to pick sides.
*That is, a college player not good enough to be granted a sports scholarship, but nonetheless likely to see playing time (as opposed to normal non-scholarship players, who frequently must hang on tooth and nail just to stay in the squad).