Stories of the disastrous Australian bushfires are winging around the globe, and donors, including celebrity donors, are responding worldwide. But while the multinational anglophone news services – the Mail, the Guardian, the BBC – are in prime position to spread the word of the millions being pledged, they are having trouble, not for the first time, deciding exactly what kind of millions they are.
We have previously seen how a libel settlement awarded in Australian dollars was reported around the world, even in the US, as being simply in “dollars”. But this time, it’s not the media that is being vague about currency – it seems to be the celebrity donors themselves.
Elton John announced simply that he would be donating “$1m” to firefighters, speaking live on stage at a concert in Sydney. Chris Hemsworth made the same non-specific announcement in a video on social media. John is a Briton with ties to both the US and Australia, but particularly the former; Hemsworth an Australian who works in Hollywood but now chooses to live in his home country. What denomination of currency does each of them think in when they are speaking off the cuff? What kind of dollars do they mean?
Other celebrities have joined in. The singers Kylie Minogue (Australian, famous in Australia and Britain, somewhat less so in America) and Pink (American, lives in America, popular around the world) both pledged “$500,000”. If one were to guess – and it would only be a guess – one might surmise that Minogue meant Australian dollars and Pink United States dollars. But if so, that creates considerable unease about allowing the sentence “The pop star Pink said she would donate $500,000, which is the same amount Kylie Minogue pledged.” Is it actually the same amount?
The Daily Mirror, which professes less global ambition than some of its British rivals, feels confident enough to convert Minogue’s pledge into pounds on the assumption that she meant Australian dollars: £265k (as opposed to something like £380k if she had meant US).
But they haven’t done the same for Hemsworth, her fellow Australian, who broadcast his pledge at home in Australia but was equally non-specific.
Of course, in a crisis of this magnitude, when aid is urgently needed, this is a detail that should only worry sub-editors. Or perhaps sub-editors and international hard rockers with an eye for detail: