The 100-word headline

11 Oct

You’ve been around, and you’ve seen some things. You’ve seen the New York Times write four different heds for the same story and stack them all at the top of its front page; you’ve seen the Sun cause so much offence with a single word on the front that it pulled apart its page one and re-made it that same night. But I promise you’ve ever seen anything like this. Ladies and gentlemen: the 100-word headline.

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If you’re scoring at home it’s a 4/40/8 + 3/40/2 + 2/40/6 + 3/40/4. Twenty decks in all, with a yellow first line for a kicker. And it’s the biggest feature in the paper this week, so try to make it sing.

Still, I suppose at least there isn’t a standfirst.

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